Mobile Apps Strategy

25th October, 2012 | Melbourne                                                  
Register here!

31st October, 2012 | Sydney
Register here!
Make your app count 


Facebook has decided to go with native apps, which goes to prove that apps are more important than the mobile web, at least at the moment*. Given this,  getting your branding, business, productivity or enterprise app right is even more critical than ever. 

While we hear of many app success stories, there is a huge number of apps that plainly don’t work - the digital equivalent of tomorrow’s fish n’ chips wrapper. 

The principles of a great app experience are the same. To give your app the best chance of success, you need to make sure your app is aligned to your business goals. Build in great design and usability to encourage return visits and social engagement. 

To ensure you brief and build a great app, we’ve invited Oliver Weidlich from Mobile Experience to lead this workshop. Oliver is a leading mobile user experience expert, working with a number of customer and business facing brands to develop apps with great results. Make sure you book your place now for the October workshops in Sydney and Melbourne. 

This is not a technical course. This one-day intensive workshop involves lots of hands-on practical exercises to help you develop a robust strategy for your app. It is most relevant to senior marketers, knowledge managers, IT, communications or business development across a wide variety of industries.



Event Details:

Date: Thursday 25th October, 2012
Time: 8:00 registration for an 8:30 start. 4:30pm finish
Venue: Monash Graduate School of Management 
Address: Level 7, 30 Collins Street, Melbourne 3000

Date: Tuesday 31st October, 2012
Time: 8:00 registration for an 8:30 start. 4:30pm finish
Venue: Macquarie Graduate School of Management
Address: Level 7, 37 Pitt Street, Sydney 2000 


AIMIA Member rates $650 (inc. GST)

Non-Member rates $820 (inc. GST)

Workbook and notes, lunch and refreshments are provided.

Register for Sydney: Register Now
Register for Melbourne: Register Now

Also hear from these expert contributors:

Jason Rau, Brightcove on mobile app innovation

Sara Delpopolo, Axis Legal on Essential legal & IP issues
With brands and other panellists to be confirmed

At this intensive one-day, you'll learn how to: 

1. Identify the type and design of mobile app that meets your business objectives

2. Brief your mobile apps requirements clearly and precisely

3. Confidently present the case for deploying mobile apps to senior management and stakeholders

More details on the program are here

About your workshop leader, Oliver Weidlich, Mobile Experience...
Oliver Weidlich

With over 10 years in the local mobile industry, Oliver has been assisting companies and start-ups to take their mobile applications, websites and services to market.  From conducting customer research, to identifying mobile and cross-channel strategy, through to designing mobile user experiences and working with developers, Oliver has been part of every step.  As Director of Design and Innovation at Mobile Experience, he consults to companies on how to make their mobile services more useful, easier to use, and more engaging for their target market.

Oliver is also the Co-Chair of the AIMIA Mobile Industry Group & Co-Host of Mobile Monday Sydney, the local chapter of an international monthly mobile industry networking event.  He is a regular author, judge and speaker on mobile customer experience.  Find out more about Oliver at or Mobile Experience at

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